TRADEMARKS & LICENSING

I collaborate closely with USC Trademarks and Licensing on ensuring that the designs I have made for all apparel and hard goods fall in line with their standards as well as those set by USC Athletics. I work with the licensing team not only on the two USC private labels, Heritage and Team Trojan, but on co-branding as well. The USC Bookstore has agreements to co-brand with Chubbies, The Ave, and USC Athletics' Women of Troy. I work closely with the creatives in these companies to ensure all apparel and marketing is approved by USC Trademarks and Licensing. This also requires designing co-branding, and branding all hangtags, hat stickers, clothing labels, and any other area a logo must appear.

Co-branding was new to the USC Bookstore in 2016. I developed a system of communication in order to ensure that all licensed artwork went through the proper channels of approvals and revisions before ultimately being approved collegiate licensed product. This included developing a system to document each licensed item during submission, revisions, and approvals.

For the 2017 Rose Bowl Game I worked with the USC Bookstore, USC Trademarks and Licensing, USC Athletics, and The Tournament of Roses on co-branded apparel, hard goods, and other merchandise on behalf of Team Trojan.


 

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