BRANDING

TEAM TROJAN

Team Trojan is USC's private label apparel line that was designed to generate scholarship money for USC student athletes. It encompasses USC's athletic logotypes and focuses on USC Football and USC spirit. I have created apparel, hard goods, neck labels, hat tags, hang tags, and a complete brand identity guide for Team Trojan. I worked closely with USC Trademarks & Licensing to ensure all garments were official collegiate licensed merchandise.


 

HERITAGE

Heritage is USC's private label apparel line that was designed to generate scholarship money for the USC Heritage Scholarship fund to grant need-based scholarships to USC students. This line encompasses USC spirit marks, vintage marks, and USC traditional apparel. I have created apparel, hard goods, neck labels, hat tags, hang tags, and a complete brand identity guide for Heritage.


 

CO-BRANDING

In 2017 the USC Bookstore co-branded its private label lines Heritage and Team Trojan with USC Athletics' Women of Troy, the shorts brand Chubbies, and digital printing shoe and apparel company The Ave. I developed co-branding guidelines, hangtags, marketing material, garment tags, and developed a system to work with USC Trademarks and Licensing to ensure that all co-branded apparel is licensed.


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